TWO USA

Look book design and project management

The TWO USA look book was created to simplify the sampling program by combining the coffee table book and the product spec book. The idea behind the design was to show the customer in situ photos while showcasing the different customization options available. We wanted the design to be simple and easy to reference by the reseller during the consultation but also to ensure it was presented in an aspirational way.

I oversaw the creation of the images with a local CGI company. I sourced the stock photography, chose the product colors and design options, keeping in mind that the images needed to be appropriate for use in both US and Australian markets. I presented the images throughout the creation process to the CEO, CMO, and Production Manager to ensure the product looked as realistic as possible. 

The end result was a modern design letting the images be at the forefront of the project allowing customers to visualize how the product can enhance their home.